Sacony Sportswear school fashion for kids - 1950

In october 1950 Sacony Sportswear presented the new line of school clothes for little girls. Excerpt from the original description:

"The average american female is clothes-conscious by the time she reaches the first grade  and stays that way the rest of her life. To catch customers young and hang on them as they grow up, some forward-looking women's garments are developing children's wear divisions.

These adapt adult clothing ideeas, such as coordinated separates, to the needs of grade schol girls. In Sacony Sportswear's fall children's collection are included no less than 29 mix and match jackets, skirts, slacks and blouses tailored like grownup sportswear. All of them, including wool flannels, can be safely washed. They come in related solid colors, plaids and stripes that can be combined in trim outfits for school, play and parties. Such adult fashion features as shoes in gray flannel and hats in matching materials can be had along with the clothes to make complete ensembles."