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 Another beauty to the collection — and this one carries the quiet magic of a vanished world. The postcard shows the grand Hotel Traymore of Atlantic City, a building that once dominated the shoreline with the confidence and ornamentation only the Gilded Age could produce. Even in the soft, hand‑tinted colors of the postcard, you can feel the ambition behind it: the soaring towers, the intricate façades, the sense that this was not merely a hotel but a statement about leisure, prosperity, and the promise of the American seaside.


What makes this postcard so compelling is how much it reveals in a single frozen scene. The people strolling along the boardwalk in early 20th‑century attire, the pastel sky, the meticulous architectural detailing — all of it captures a moment when Atlantic City was rising as the East Coast’s playground. These postcards weren’t just souvenirs; they were miniature works of art meant to celebrate the places they depicted. The hand‑coloring, the romanticized tones, the slightly idealized proportions all reflect the era’s fascination with beauty and spectacle.

The Hotel Traymore began modestly in the late 1800s, but like many seaside establishments of the time, it grew and transformed as tourism boomed. By the 1910s and 1920s, it had become one of Atlantic City’s most iconic structures — a massive, creamy‑white palace with domes and wings that stretched toward the ocean. It symbolized the optimism of the period, when railroads brought vacationers from across the country and the boardwalk was a stage for fashion, entertainment, and social display. Though the hotel was demolished in the 1970s, its image lives on in postcards like this one, each a small portal into the city’s golden era.

Part of the postcard’s allure comes from the architectural language of the time. East Coast seaside Victorian and Edwardian buildings were exuberant — full of turrets, verandas, arches, and ornamentation meant to delight the eye. They blended luxury with whimsy, creating silhouettes that felt both grand and inviting. The Traymore, with its domed towers and sweeping façades, was a perfect example of this style evolving into early 20th‑century monumentalism. These structures weren’t just functional; they were theatrical, designed to make visitors feel transported.

Postcards from this era were often hand‑colored lithographs, and that artistic touch is part of what makes them so collectible today. The soft hues, the slightly dreamlike quality, and the careful attention to architectural detail all reflect the craftsmanship of the illustrators. They weren’t simply documenting a building — they were elevating it, turning it into an emblem of elegance and aspiration. In many ways, these postcards are as much a part of the Gilded Age aesthetic as the buildings themselves.

 


NATIONAL HOME BUILDERS and Small Homes Guide gave blue ribbons to this plan. Broken roof line, broad windows, colorful window box and dooryard flower garden with rustic fence, give a look of perennial youth and cheerfulness to exterior. Center hall assures privacy for every room, no cross traffic. Living room and dining room run from front to rear. Corner window walls in dining room, a morning "pick-me-up." Outdoor living room with barbecue as delightful as unusual. Kitchen space for quick meals. Three bedrooms with two up-to-the-minute baths.




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source: 53 house plans for 1953 by Rudolph A. Matern

Gemini AI Rendering



 There’s something special about holding a vintage postcard in your hands. The wear along the edges. The slight fade of color. The quiet sense that this small piece of paper has traveled through time. Another beauty joins the collection—and this one captures a bustling seaside scene from the Gilded Age.

The postcard shows a lively boardwalk along the Atlantic coast, filled with men, women, and children dressed in their finest Victorian attire. Long dresses sweep the wooden planks. Wide-brimmed hats and parasols shield faces from the sun. Gentlemen in tailored coats and bowler hats stroll past vendors and seated visitors. The ocean stretches out beyond them, calm but commanding, a steady blue backdrop to the energy of the crowd.



What makes this postcard matter isn’t just its age. It’s what we can see inside it.

It offers a window into how Americans experienced leisure during the late 19th and early 20th centuries. The boardwalk wasn’t just a place to walk—it was a stage. A public display of status, fashion, and social ritual. Families gathered. Couples promenaded. Vendors sold refreshments. The seaside became both an escape and a symbol of prosperity. You can almost hear the low murmur of conversation, the distant crash of waves, the creak of carriage wheels rolling over wood.

And then there’s the architecture.

East Coast seaside Victorian architecture has a beauty that feels both ornate and optimistic. The grand hotels, pavilions, and pier structures of places like Atlantic City and Cape May reflected the confidence of a growing nation. Turrets, gingerbread trim, wraparound porches, and decorative railings gave these coastal towns a romantic silhouette against the sky. They were built not just for shelter, but for spectacle. Even in postcard form, you can sense that elegance—the flags strung overhead, the symmetry of the boardwalk, the intentional charm.

The artwork itself is part of the magic. Many of these Gilded Age postcards were either hand-tinted or illustrated with remarkable attention to detail. Soft pastels bring life to dresses and parasols. The sea is rendered in a serene wash of blue. The crowd becomes a tapestry of movement and color. There’s a painterly quality to it—less about photographic precision and more about capturing atmosphere. These illustrations weren’t just documentation. They were celebration.

That’s what draws me to pieces like this. They freeze a moment when America’s East Coast seaside culture was in full bloom—confident, decorative, communal. They remind us that leisure was once a formal affair. That beauty was built into public spaces. That architecture and art worked together to shape experience.

Another beauty to the collection, yes. But also another story. Another glimpse into a boardwalk afternoon more than a century ago, where the Atlantic breeze met Victorian elegance—and someone decided it was worth preserving on a postcard.

 


SMALL, BUT MIGHTY: an attractive solution for a problem plot. Off a foyer with closet, the living-dining room stretches across entire front of house. Two luxury features: corner window in living room and two-way fireplace. Efficiently planned kitchen off hall has space for eating. Truly unique feature: den with fireplace. Two bedrooms share bath. A chummy, friendly exterior in keeping with life within.


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source: 53 house plans for 1953 by Rudolph A. Matern

Gemini AI Rendering



 


Adding this masterpiece to the collection is a true "full-circle" moment for any photography lover and dedicated collector of vintage Americana. This 1998 first edition of National Geographic: Photographs Then and Now isn't just a book; it’s a visual time capsule that perfectly captures the friction between tradition and progress. Printed in the USA, it represents the pinnacle of high-quality lithographic printing from a transformative era, serving as a vital piece of history for anyone who values the preservation of our collective past.
The imagery within serves as a profound study of contrast and evolution. From the iconic cover featuring a Maiko in Kyoto using a car phone—the ultimate symbol of centuries of tradition meeting a rapidly accelerating future—to the glowing, sprawling night skies of Chicago, the album highlights how our world has transformed. Seeing the 1956 perspective of the Statue of Liberty alongside the 1980s urban grit of New York City reminds us that photography is the only tool we have to truly "freeze" time and compare the "then" and "now" side-by-side.

 


RIGHT FACE! ABOUT FACE! This clever plan can be turned to exploit a beautiful site. (Note arrows for alternate fronts.) Living room, dining room, breakfast nook — all with window walls — face garden side. Covered living porch has barbecue fireplace adjoining massive indoor fireplace. Interesting kitchen, both shape and size. Large bath with vanity. Many closets. Perfect center hall layout. Privacy for all rooms. Sturdy, unadorned, well-proportioned exterior. Luxury ideas to satisfy the most demanding.


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source: 53 house plans for 1953 by Rudolph A. Matern

Gemini AI Rendering



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