THE PROBLEM was to not discourage low income sales by an overplush interior. The floor plan features three areas - display in store front area, intermediate area for accessories and impulse buying, and main sales area. Stock is kept off to one side, the entrance to it concealed by a decorative baffle wall in the rear. Mirrors increase the apparent width of the front area. Flexibility is the keynote of both sales areas. Lighting and cases hanging on mirror wall are interesting details.
_______________________
source: Design for Modern Merchandising | An Architectural Record Book | 1954
0 Comments