Foreman and Clark, Los Angeles, Calif. Welton Becket and Associates, Architects
SEPARATE men's and women's departments are incorporated within the confines of a narrow rectangular site. Both entrances, one on Wilshire Boulevard and the other opening onto the parking lot, are given equal importance. The store is divided in the center by dressing rooms and executive offices. Distinction between men's and women's departments is further emphasized by using different decorative and color schemes. Area limitations are circumvented by an open merchandising plan. Floating racks of stainless steel suspended from the ceiling by wrought iron members, floor racks, and egg-crate counter fixtures are all light in design to increase feeling of space.
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source: Design for Modern Merchandising | An Architectural Record Book | 1954



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