One of the most interesting publicity stunts of the 50s took place in july 1950 in Philadelphia. The Gimbels department store teamed up with the great architect Oskar Storonov and built a roofless house with the walls being 3 feet tall.
This concept house for the future american family simplifies housekeeping and child supervision by having a combination kitchen-playroom where young children can play under mother's eye. Living room and dining room are out of the main stream of traffic which keeps them tidy and makes privacy possible for adults.
There is a two-basin main bathroom, a lavatory and three bedrooms plus a study-guest room. Bedrooms are well separated from each other and there is plenty of desk space. Near bedrooms are closets for linens and luggage. At far left is a utility room.
Basementless and with radiant heat in cieling, a carport and back terrace, the house would cost from 17.000$ to 20.000$.
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