90s Ad Magic Is Back—And I’m Here for It
Of course—like pretty much the entire internet—I’ve seen the new American Eagle ad with Sydney Sweeney rocking her “good jeans” pun. And yes, it’s a great pun! Honestly, it’s hilarious watching people on the left absolutely lose their minds over it. So... big shout-out to American Eagle.
video version of the article and a collection of old TV commercials below:
Now, craziness aside, it’s refreshing—like really refreshing—to see ads actually getting back to being cool again. I mean, let’s be real: 90% of today’s marketing departments have no clue what makes a good ad. They don’t know the history of advertising, they don’t understand art (which is wild because visual advertising is totally linked to art), and they’re oblivious to what customers actually want. Great illustrators, painters, movie directors—all of them did ads at some point. But nowadays, it’s just politics on repeat.
I remember growing up in the '90s. The ads from back then? Pure vibes. The colors, the joy, the fun, the sexiness, the spicy humor... From epic playset commercials like He-Man to sizzling car and jeans ads. Oh—and how could we forget the iconic Marlboro Man?
Every evening driving home, those giant billboards were lit up, showing the Marlboro Man with wild horses galloping behind him. It was breathtaking. It captured that rugged American spirit—the wild west feel of freedom, adventure, and man's resilience against nature.
And hey, if you're into this kind of nostalgia, stick around. In my upcoming videos, I’m diving deep into the history of American advertising. I’ve got tons of old magazine ads in my collection I’m excited to share with you.
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