George & Lester's, Racine, Wis. Morris Lapidus, Architect


 THE DESIGN of the store front dramatizes both levels. The staircase, which leads to fitting rooms and space for future expansion, instead of being unobtrusive, is a dominant feature of the interior. The suit department in the rear of the store is raised slightly and a soffit is introduced to create a clearcut space division and a more intimate sales atmosphere. A fireplace and controlled lighting in this area heighten the personal effect desired by the owner.




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source: Design for Modern Merchandising | An Architectural Record Book | 1954

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