Cargoes Inc., San Francisco, Calif.; Skidmore, Owings & Merrill, Architects; John L. King, Partner in charge; Don R. Knorr, Designer

7/04/2025 12:08:00 PM

The store itself acts as a showcase: its entire contents are the window display. Color and simple baffle walls are cleverly used to subdivide the space into various departments, yet allow the windowshopper to see into almost the full depth of the store. Yellow, a soft brown and orange- red predominate. Each color is used in relation to the merchandise which will be displayed against it. The photo to the right shows an interesting use of stock light fixtures. The casework is noteworthy for simplicity of design