San Paulo Subdivision, Tucson, Arizona

 "In the Tucson area, homes are predominantly of masonry construction. Concrete masonry costs less than competitive masonry, both in materials and construction costs. The savings permit us to give the home- buyer more living space for his purchase price. We find that larger living areas are an increasingly important sales feature in the current market. Finally, in our hot desert climate the excellent insulating qualities of concrete masonry give us an important sales advantage over competitive masonry materials."

J. H. WATSON, secretary, L & W Construction Co., Inc., Tucson, Arizona.

All of the houses in San Paulo Subdivision, Tucson, Ariz., built by the L & W Construction Co., Inc., have concrete masonry walls laid in 4-in. high courses and painted with Portland cement paint. Floors are concrete slab. Concrete driveways and covered carports are additional features. The homes have three bedrooms, one and three-fourths baths, and over 1,400 sq.ft. of living area, with more than 2,200 sq.ft. under roof. Price range is from $12,000 to $13,000.