In 1940 Better Homes and Gardens and Marshall Field & Company Department Store, decorated an apartment for "Mr. and Mrs. Newlywed"


In 1940 Better Homes and Gardens and Marshall Field & Company Department Store, decorated an apartment for "Mr. and Mrs. Newlywed". Here are a couple of excerpts:

The living-room has mistletoe-green walls and carpet, and furniture of golden honey-colored finish. As accents, we suggest a grayed coral sofa, prints framed with strips of mirror, a pair of wood lamps, and simple Chinese accessories. The bookcase has a tidy little desk compartment. The color of the mistletoe-green walls and carpeting is picked up in the armless fireside chairs covered in green, beige, pink, and natural checks. The wood lamps have dark green shades piped in gold. Huge turquoise glass jars filled with glossy huckleberry leaves screen the fireplace for summer. Curtains are frosty white marquisette, with lovely printed cotton draperies in green, white, and beige-pink. All very nice, we think 



Full-length windows have glass curtains of rosy-pink marquisette, ruffled over curtains of the same material. Rosy-beige two-tone is the figured carpet, and gray floral wallpaper echoes the pink note with additions of soft blue, yellow, and chalk white. White pottery lamps on twin night-stands give good reading light. The bedspread is pink quilted chintz, the chubby little chairs blue quilted sateen.


How delightful to have guests for dinner in this room! Beige wallpaper has pastel fruit motif and carpet is gray-blue. The chartreuse curtains are edged with green and blue braid. Note the plant stand and the generous mirror above sideboard.


A "bookman's corner" and den perfect for a man. It has grayed pink walls, green carpet, with water colors reflecting both shades. The sectional sofa in green homespun extends at will by adding pieces. The big corner bookcase is remarkably inexpensive.


A joy for the home is a desk for the living-room, with file drawers for letters and bills. The top is large enough to take care of telephone and lamp.




Stunning is the washable wallpaper striped pink, green, and chartreuse, with a brown jaspe linoleum floor. Nice touches are the white wire shelves for plants and bits of pottery, a decorative note. 



Ideal for a den are two chest desks (one shown open, one closed) with end bookcases, a handy place for your phone. This combination would be equally nice for living-room, den, or bedroom. The easy chair is of brown, green, and dusty pink striped crash; desk chair, green and white plaid linen. Note picture-grouping above desks.



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images and info provided by the Better Homes and Gardens Magazine ARCHIVE from the Zetu Harrys Collection

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