Compelling attention with light - theater entrance design by L.O.F. Glass Products
FOR sheer attention value, no shape, I form or material can compete with light. A brilliantly lighted window display steals the show from its dimmer competitor next door. The well-lighted marquee or entrance draws the crowd from the obscure doorway nearby. The luminous storefront in which the whole facade is made to glow in rich color and interesting pattern will catch the eve blocks away. In light — used in any of these ways — the owner and storefront designer have an indispensable aid.
Glass is the material which above all others is intimately associated with light. Its use in show windows and display cases is traditional. Today, a great variety of glass products makes it possible to employ the compelling power of light through glass over the entire facade. not only to show the merchant's wares to best advantage, but to identify his establishment unmistakably. Glass surfaces of high luster held in gleaming metal form a structure of compelling attraction and enduring value.
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