The gold-plated dresses of 1950


In a season of elegant fashions and luxurious fabrics, the latest advanced in gilding the american woman is a gleaming cloth that not only looks golden but it is. By a new process, introduced by Frank Associates and first used commercially to gild cellophane Christmas ornaments, a genuine 24-carat gold film is transferred like a decalcomania to fabrics and leather. It will not rub off or tarnish; it is also washable and water repellent, which makes it practical for raincoats and bathing suits. Its most extravagant use is in evening fashions like the outfit above: 24-carat cocktail costume (Toni Owen; top $30, skirt $45) is worn with jeweled coil necklace, bracelet (Trifari; $35 and $25). With it are worn gold sandals whose soles are molded of one piece of leather that hugs the instep and toes without covering them (Delman, $38.95).


Golden gloves (John Frederics, $22.50) and blouse (Toni Owen, $30) of jersey can be washed in lukewarm suds.










Golden umbrella is practical wet-weather application of new process (Loreson, $45). Backed with taffeta, the fabric will not stretch or spot in rain.









Gleaming stole lined with velvet (Symphony, $50) is 6 feet long, can be worn with either gold or black side out.










Gold lace is used to make evening dresses, separate skirts and elegantly impractical histess aprons like the one shown above (Toni Owen, $30), which is worn with tight black velvet slacks and strapless top.




















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photos and documentation: LIFE Magazine (US) | Zetu Harrys collection.

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