For the summer fashion of 1953, american designers took inspiration from Majorca
For the summer fashion of 1953, american designers took inspiration from the european islands, specially Majorca. The dominant colors chosen were red, white, gray and shades of brown.
In the image below is a dotted shawl ($10) that is traditionally worn mantilla-style over a high comb. In its new sportswear use it is normally worn over a white shirt, but for this photoshoot an exception was made. It is called madronero in Spain because balls resemble edible berries of the madrona tree.
Mattress ticking in muted colors is used for skirt worn with organdy version of the head covering which majorcan farm workers wear under big shade hats.
Native fabric, a white striped coarse material used for wheat sacks, is made up into two-piece sports dress. Outfit will be copied in denim (Saks 5th Avenue, $30).
High-waisted pants of printed cotton and fluffy blouse (Korday, $17) are Givenchy's new style for cocktails at home.
African burnoose is worn by arabs and moors, has been copied in french wool ($200) for Schiaparelli's customers. Shown over an elasticized Jantzen bathing suit on the beach at Camp del Mar, it can also be used out of season as a housecoat.
Fluttery hat of shreded opaque cellophane is a shaggy dog design by Pucci ($4). Italy's zany beach headgear has caught on at both U.S. and European resorts.
Short beach coat of beige and white striped denim by Givenchy is rimmed in terrycloth. This style will be copied in U.S. by Bonwit Teller for about $20.
Frilly shirt in pique and corduroy pants (Carolyn Schnurer, $35) are copied from bullfighter clothes and are worn with red espadrilles.
Gaudy stripes in italian colors are used by Capri's Emilio for two-piece Shantung dress ($130).
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photos and documentation: LIFE Magazine (US) | Zetu Harrys collection.
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