Denim fashion of 1953

In 1953 american designers decided to take the denim from the cowboys and bring it in the life of your average everyday housewife. Dyed in new neon-bright range of colors, the denim cloth is used for sports, street and evening wear.



In foreground: left, plaid dress and stole (Jonathan Logan, $12.95); right, striped shirt and shorts ($13 and $9, by Emilio for John Miller); background: left to right, sequin-trimmed print dress (David Hart, $50); striped coat (Bagedonow, $40); jacket and pants ($11 and $9, by Lotte of Drewyn); striped skirt and halter ($8 and $3, by Korday); shirt and skirt ($6 and $8, Beacon Hill); strapless top ($13) and pants ($20) with organdy sash ($20), all by Sara Neary, Scottsdale, Arizona. Denim's name comes from serge de Nimes, a town in southern France, whee it was woven for peasants' work clothes.


Side-swiped stripes make halter which bares on shoulder (White Stag, $4.50) of gold-toned denim, dressed up with a gold belt and earrings.











Cockatil coat is white denbim with black velvet collar (JLF Original, $29.95).











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photos and documentation: LIFE Magazine (US) | Zetu Harrys collection.

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