In 1953 american designers decided to take the denim from the cowboys and bring it in the life of your average everyday housewife. Dyed in new neon-bright range of colors, the denim cloth is used for sports, street and evening wear.
In foreground: left, plaid dress and stole (Jonathan Logan, $12.95); right, striped shirt and shorts ($13 and $9, by Emilio for John Miller); background: left to right, sequin-trimmed print dress (David Hart, $50); striped coat (Bagedonow, $40); jacket and pants ($11 and $9, by Lotte of Drewyn); striped skirt and halter ($8 and $3, by Korday); shirt and skirt ($6 and $8, Beacon Hill); strapless top ($13) and pants ($20) with organdy sash ($20), all by Sara Neary, Scottsdale, Arizona. Denim's name comes from serge de Nimes, a town in southern France, whee it was woven for peasants' work clothes.
Side-swiped stripes make halter which bares on shoulder (White Stag, $4.50) of gold-toned denim, dressed up with a gold belt and earrings.
Cockatil coat is white denbim with black velvet collar (JLF Original, $29.95).
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