The 1952 fashion for college female students

The college girl of today (post war - my annotation) has been recognized as one of the store's pickiest rady-to-wear customers, buying only if the price is right, the packing simple, the use endless. For 1952 the designers changed the style from dark flannels and plaids to pastel velvetten and brighter print corduroy and felt.

Rainy-day velveteen makes wet-weather middy ($30), hat ($6), Bonnie Cashin, Main Street.


Novelty tops, checked corduroy ($12, Masket Bros.) and sewater with a wide turtleneck ($11, Greta Plattry), go with high socks, standard shorts in flannel ($13) and plaid ($15, both Evan-Picone).










Jacquard knit is new in sweaters (Mirsa, $30). Outside corduroy satchel bag is $15 (Ronay).











Dress shirt for date skirts or school shorts is the fanciest version so far of the man's tailored pink shirt which has been taken over by women. It costs &17 in velveteen, $9 in corduroy (Beacon Hill).









Drinking caps are sawtooth felt beanie ($10) and tasseled visor taken from Itanlian university students ($11), banded felt pillbox from swiss fraternities ($5, all Madcaps).







Rain and train coat, useful either for slogging around campus or flitting about the city, is flashy water-repellent felt (Lawrence of London, $80) with cardigan necklace, big wooden tab buttons at back.


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photos and documentation: LIFE Magazine (US) | Zetu Harrys collection

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