NEW BEAUTY...exquisite new styling...modern new features throughout. Yet the all-new Super Roto-Matic still carries the famous EUREKA price tag—only $69.95 complete with Deluxe cleaning tools! It's lighter! It rolls everywhere with the greatest of ease! New DOUBLE-SIZE throw-away paper dust bag provides far more cleaning power...let's you do twice as much cleaning... reduces replacement bag costs 50%! The new 1956 EUREKA Super Roto-Matic's CYCLONIC Air Action prevents clogging of dust bag...keeps suction power at high cleaning efficiency. Beautiful new swivel vinyl hose...new improved Easy-Glide Rug Nozzle...new easy-off Zip-Clip Top...new-styled Deluxe cleaning tools...and many more advanced features make this new EUREKA the greatest cleaner value on wheels!
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images and info provided by the LIFE Magazine / LIFE Magazine International / LIFE Magazine Atlantic ARCHIVE from the Zetu Harrys Collection
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